Author
Oliver Parrizas
Digital & Visibility Analyst, CodaAI
Oliver Parrizas is CodaAI’s digital & visibility analyst and the author of the knowledge content on codaai.ai. He has worked professionally on digital visibility since 2001 – from the first search engine rankings through SEO and AEO to visibility in AI answers (GEO).
Last reviewed: Oliver Parrizas on LinkedIn
At a glance
| Name | Oliver Parrizas |
|---|---|
| Role | Digital & visibility analyst at CodaAI |
| In online marketing since | 2001 (more than 25 years) |
| Focus | Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), SEO, corporate websites for B2B mid-sized companies |
| Author of | GEO glossary · GEO guide · Blog |
| Responsible for | The visibility audits and the analysis of the study AI Blind Test 2026 |
| Profile |
Who is Oliver Parrizas?
Oliver Parrizas has worked in professional online marketing since 2001 and has seen every phase of search: the first search engine rankings, the rise of Google, SEO as a discipline, answer engines and now the answers of ChatGPT, Perplexity, Gemini and Google’s AI Overviews.
Over the past twenty years or so he has delivered corporate websites and SEO for mid-sized companies, many of them hidden champions in industry and engineering: companies that develop technically complex products and sell them worldwide, lead their niche and are barely known outside their own industry.
What does Oliver Parrizas do at CodaAI?
At CodaAI, Oliver Parrizas conducts the visibility audits: he checks whether and how AI systems name a company in response to typical buyer questions and derives the measures from that. He analysed the study AI Blind Test 2026 (449 companies, 3,592 buyer questions, 7,184 AI answers) and runs the live audits in the webinar.
The publisher of the content on codaai.ai is Anja Miebach, founder and owner of AMP Beratung (Co-Create). All core facts about CodaAI are on the facts page.
How are his texts written?
The knowledge content on codaai.ai is based on our own measurements from audits and the study, and on publicly available studies, documentation from search engine and AI providers, and specialist sources. Every page names its sources and the date of its last review.
- Own data first: findings from audits and the AI Blind Test.
- Statements with figures carry a source.
- No ranking promises – nobody knows the formula of AI systems.
- Pages are revised when measurements or sources change; the date is shown on the page.
Publications on codaai.ai
- GEO glossary
Terms around Generative Engine Optimization, each with definition and example
- GEO optimization: the guide
How companies become visible in AI answers
- Study: AI Blind Test 2026
Analysis of 449 companies from 258 industries
- Blog
Articles on AI visibility and B2B content