of buyer questions produce no mention at all
In more than half of the questions, the company under review appears in no AI answer at all — and nobody notices, because a non-mention shows up in no statistic.
Live webinar Tue 29 Sept 2026 · 11:00 CEST 60 minutes Held in German
If the AI does not name you, nobody asks.
Why your next orders are decided in ChatGPT and Google AI Overviews — before your sales team hears about it.
This webinar is held in German. Both speakers present in German and the Q&A runs in German. If you would rather have it in English: the Digital Visibility Audit and the 30-minute intro call are available in English at any time.
The basis of this webinar
Study run in June and July 2026: 449 companies across 258 industries, 3,592 company-specific buyer questions, 7,184 documented AI answers from ChatGPT and Google AI Overviews. Read the study →
The problem
Potential buyers ask the AI first — and you never hear about it.
are displaced by competitors named outright
For almost one company in two, the AI recommends the competition by name, while the company itself is missing from the majority of the core questions about its own products and services.
invisible despite strong Google rankings
More than a third of the companies with over 100 top-10 rankings are completely invisible in ChatGPT. Classic SEO strength is no protection.
Day to day, it feels like this:
- Your enquiries come through referrals and existing customers — and they are noticeably thinning out.
- You lead your niche, but outside your own network hardly anyone knows you.
- You do not know what ChatGPT answers when buyers ask about what you do — and nobody tells you.
- Your website speaks 20 languages — but what the AI says about you in your export markets has never been checked.
All figures from our analysis of 7,184 AI answers on 449 companies — read the study.
The answer — in the live webinar
Three answers you take away from the webinar
Understand where your deals are decided today
The silent pre-decision, decoded: how buyers research and build their shortlist today, why the decision falls before the first contact — and where your company has to be visible.
See what the AI says about companies like yours
A live audit in front of you: real mid-sized brands in ChatGPT and Google AI Overviews, checked with the methodology of the 8 buyer questions — on request anonymously, including companies from the audience.
Know how to be recommended instead of missing
The roadmap out of invisibility: the 5 levers from visibility to the order — what you can do yourself with the resources you already have, and where the limit is.
Almost there! We have just sent you an email — please confirm your registration for the webinar on Tue, 29 September 2026, 11:00 CEST there. Right after confirming, you will receive your personal access link and calendar invite. The webinar is held in German.
Your result
After 45 minutes you have:
- Clarity on whether ChatGPT and Google AI recommend you — and who it names instead.
- The 5 levers, ordered by effect — from becoming visible to winning orders.
- The context — what the results from 449 companies across 258 industries mean for a company like yours.
- On request: your personal visibility audit — your own dashboard shows where your company currently stands in AI answers. For data protection reasons we send the access details personally by text message.
Almost there! We have just sent you an email — please confirm your registration for the webinar on Tue, 29 September 2026, 11:00 CEST there. Right after confirming, you will receive your personal access link and calendar invite. The webinar is held in German.
Agenda & speakers
Webinar agenda
- 20 min
The silent pre-decision — how buying centres research today and why relevance is built long before the first contact
Norbert Schuster on the dark funnel, the buying centre and the decision-makers you never meet: how B2B buying processes really run today — and why the course is set long before your sales team comes into play. Starts with a short live poll.
- 25 min
Live audit: recommended or invisible?
Real mid-sized brands live in ChatGPT and Google AI Overviews, checked with the methodology of the 8 buyer questions and the typical findings from hundreds of audits — plus what you can check yourself with ChatGPT or Copilot, and where the limit is.
- 15 min
Open Q&A
Your own cases in conversation with Norbert Schuster and Oliver Parrizas: the 5 levers working together — from becoming visible to winning orders — and what happens after the webinar.
Your hosts — strategy meets execution
Norbert Schuster
Strategy consultant, author & speaker
Author of the Haufe standard reference “Digitalisierung in Marketing und Vertrieb” and of more than a dozen further books — most recently “KI im B2B — Marketing und Vertrieb neu denken” (2026). Creator of the strike2® framework: systematic lead management along the buyer journey (Schuster-Modell®), presence where buyers go to inform themselves (Wasserloch-Strategie®), and a sales funnel built around what buyers actually need (Empathischer Funnel®). In the webinar he supplies the strategic frame: from the silent pre-decision to a scalable system for revenue from new and existing customers.
Oliver Parrizas
Digital & visibility analyst
Has worked on digital visibility since the early days of Google — more than 25 years, from the first rankings through SEO and AEO to GEO in the AI era. His clients are typical mid-sized B2B companies: firms that develop, manufacture and sell technically demanding products worldwide — often the leader in their niche, barely known outside their own industry. That is exactly where it is decided whether an AI system knows a company and recommends it. In the webinar he runs the live audits: real companies, real AI answers, the methodology of the 8 buyer questions — and the figures behind the most extensive analysis so far of AI visibility among mid-sized companies in Germany.
Almost there! We have just sent you an email — please confirm your registration for the webinar on Tue, 29 September 2026, 11:00 CEST there. Right after confirming, you will receive your personal access link and calendar invite. The webinar is held in German.
Who this webinar is for
Built for decision-makers in mid-sized B2B companies
Managing directors
You want to know whether your company shows up in the most important new channel — before competitors extend their lead.
Heads of marketing
You invest in SEO and content — and need to know whether any of it arrives in AI answers.
Heads of sales
You can feel enquiries thinning out — and you do not want to leave the silent pre-decision to chance.
You are in the right place if:
- Your business runs on products that need explaining and on longer buying processes.
- Referrals still carry you — but the flow of enquiries is noticeably thinning out.
- You want to know where you stand before you put budget into measures.
- You sell in several markets, but your AI visibility there has never been checked.
Not the right format for B2C shops — our methodology is built for B2B buying processes.
Frequently asked questions
German. Both speakers present in German and the Q&A runs in German. The study behind it measures companies in the German market. If you do not follow German comfortably, the webinar will not serve you well — the Digital Visibility Audit and the 30-minute call are available in English at any time.
After registering you receive a confirmation by email. We send the access link to the same address in good time before the session — there is no newsletter and no advertising.
Only if you explicitly allow it when registering — and then anonymously, without your company name being named. Your personal visibility audit goes to you and nobody else.
Attending is free — including your personal visibility audit if you want it. There is no project commitment and no sales block in the webinar. Anyone who wants to talk through their results can book a 30-minute call voluntarily. That is all.
Yes. Copilot runs on the same GPT models as ChatGPT, so everything we show for checking your own company works there in exactly the same way. Our study measurements cover ChatGPT and Google AI Overviews; the mechanism by which AI assistants recommend or omit a provider is the same in Copilot.
Especially then: 35% of the companies we examined with over 100 top-10 rankings on Google are completely invisible in ChatGPT. Classic SEO strength and AI visibility are two different disciplines — and it is exactly this SEO paradox we demonstrate live.
Yes. Everyone who registers receives the recording by email afterwards — including those who cannot make the live session.
60 minutes that show where you stand in AI answers.
Free, including your personal audit — all we need is your website, your name and your email. Held in German.
Almost there! We have just sent you an email — please confirm your registration for the webinar on Tue, 29 September 2026, 11:00 CEST there. Right after confirming, you will receive your personal access link and calendar invite. The webinar is held in German.