Blog
How B2B companies get named in AI answers – in four series, from technology to measurement. Every figure checked against the full text of its source.
ChatGPT names three to five suppliers. Which ones is decided by model knowledge, third-party mentions and citable content – with the evidence.
Brand mentions correlate with AI visibility at r = 0.664, backlinks at only 0.218. What that figure tells you — and what it does not.
Two thirds of the pages ChatGPT cites most are out of reach for marketing. But the second-largest category belongs to you: your own homepage.
70.8% of citations for B2B buying prompts lead to “best” lists. What that means for companies that appear on none of them.
7,184 analysed AI answers show why ChatGPT and Google AI Overviews name certain B2B suppliers – and leave others out.
YouTube is the most frequent source in the German Google AI Mode. What that means for B2B companies — and how to tell a citable video from a wasted one.
ChatGPT draws most of its evidence from Bing's top results. What that means for the visibility of B2B companies in AI answers.